In addition to the eMarketing services mentioned below, we include helping you improve your site's conversion rate so you can see tangible results from your investments.
Email Marketing
Every day you send and receive email about your business, but are you doing it effectively? Emailing is no longer a commercial free-for-all, laws have been passed that require businesses to comply with a strict set of rules or face huge fines. Is your business in full compliance with recent SPAM laws, or are you setting yourself up for disaster?
Here's a quick test - if you don't know what a double opt-in email address is, you need to stop your email marketing campaign RIGHT NOW and take a step back.
Unfortunately SPAM laws don't care about people who don't know any better. SPAM is SPAM and there is no grey area. Let us help you get your email marketing campaign on track so you never have to worry about breaking the law and putting your business at risk.
On top of making your business CAN-SPAM compliant, we offer the following email marketing services:
- How to effectively grow your email contact list
- How to help ensure your emails aren't filtered as "junk mail"
- How to write persuasive email
If you rely more on direct mail marketing to reach your customers, compare regular direct mail marketing versus email marketing:
- Direct mail marketing is sent to a random, largely un-targeted recipient group
- Direct mail marketing requires a lot of time conceptualizing and creating the mailing piece
- Direct mail marketing can be very expensive when all is said and done
Now consider email marketing: you market to a highly targeted group of people who you know are interested in your product, all the time you need to invest is the time it takes for you to type an email, and it costs absolutely NOTHING to type and send an email.
If you're serious about taking your business to the next level and want to start using the power of email to your advantage, let us help.
Blog Marketing
Everyone knows what a blog is, right? Well, most of us have heard the term but may not be 100% familiar with what it is. A blog is short for "web log", literally a log kept on the internet. An individual often blogs on a frequent basis as a way of helping others keep connected to them/their ideas. On top of this, blogs have become one of the most powerful methods to market your website.
Search engines really like fresh and constantly updated information - exactly what a blog provides for a website. Blogs also provide a website visitor with a reason to constantly come back to that website. On top of this, a blog can:
- Show your visitors that your company is technologically advanced
- Add credibility to your business
- Enable visitors to comment on your blog, initiating an interactive environment
- Give you an advantage over your competitors
If you don't want to be left in the dust, you need to incorporate a blogging strategy on your website. We'll help make sure your business uses an optimized blogging strategy that kicks your eMarketing campaign into high gear.
Affiliate Marketing
Incorporating an affiliate marketing program into your eMarketing campaign just may be the most efficient thing you can do with your business. Having an affiliate program for your business is like having a motivated sales team that only gets paid when they make a sale for you.
Put simply, affiliate marketing is a commission-driven form of referring online sales. If person A (you) has an affiliate program, person B can refer your product on their own website and have that sale tracked automatically through an automated affiliate system.
Imagine having a hundred people out there advertising your product and only getting paid a set amount of your choice, be it 5% or 50% of the sale, when they make a sale. You can't lose money by having other people join your affiliate program, only make money.
We'll help set up an affiliate program for your business so you can start having other people do the selling for you while you spend time doing more important things.