Google Places Optimization for Google Maps
Lately you may have noticed something different when you do a basic Google search for a business or company in a given area. At the top of the search results you may have seen a map with different pinpoints outlining various businesses pertaining to your search.
These pinpoints represent physical addresses associated with companies in the industry in question. Their presence in the search results represent a Google Places account, and just like a website, a Google Places presence can be optimized to improve search position, website traffic and online revenue.
Any business owner can have a Google Places presence, however, it takes more than that to ensure your listing is presented properly in the search results. Though limited, a Google Places business presence can be optimized to a certain degree. If you see competitors ahead of you for their Google Places listing, you know they are doing something you’re not.
On top of using a Google Places listing to bring your website more traffic and your company more revenue, you can use the listing to create a virtual storefront. Google Maps users will notice that business are now appearing in Google Maps itself. Zoom in and you may find that some of these are accompanied with details about the business and photos of their products and services. Businesses who are using Google Places to provide them with added exposure in Google Maps are significantly more competitive on Google than those who do not have a Google Places listing.
Set up and optimize your business’ Google Places listing today and increase your company’s exposure and revenue!