Build Traffic From LinkedIn

How To Build Site Traffic Through LinkedIn

Though LinkedIn, a popular online social networking tool targeted to careerists, has been around since 2003, the vast majority of users having their own LinkedIn accounts and using it to its full power is slim to none. More than just another way to get in touch with people you know, the service offers room for full bio's, industry relevant news and whatever else professionals require to network with one another. To reiterate, LinkedIn is not another Facebook or MySpace - it's a career-oriented networking tool designed to help get the word out and connect about your business.

If you're serious about your career and don't have an account yet, visit the site and sign up for one. It only takes a couple minutes and you don't need to fully complete your profile when you sign up. You can log in an out as many times as you wish to edit and update your settings.

Once you have your own account, take some time to tweak the appearance of your account to make it appeal to a wider audience...just like setting your business apart from the competition, you want to get noticed. Now for the fun part:

1. Once your account is created, click on the "Edit Public Profile Settings" tab in the top right-hand corner of your profile page. The first box you should give you the option to edit your public profile URL.

2. Click the "Edit" link on the right, and think of a URL extension to use for your LinkedIn address. You'll most likely want to use your most desired keyword or search phrase people would Google to get to your website as your URL extension. For example, I used the keyword "seo vancouver" - thus my URL is
http://www.linkedin.com/in/seovancouver.

3. Once this is done, go back to your main profile page and click the "Edit My Profile" tab in the top left. Where you have your website listed, there should be a small "edit" box just to the right of that. Click that "edit" box and you'll be taken to a page requesting Additional Information.

4. Where "Websites" are listed, select "Other" from the first drop down box. Then enter your desired keyword in the field to the right of the drop down box (again, I used "Vancouver SEO" here).

5. Below that, enter the web address of your website and click "Save Changes" at the bottom.

Once you return to your profile, you'll notice that instead of having the actual URL extension of your web address linked to your website (eg. http://www.astatic-solutions.com), you'll have optimized text linked to your website
(eg. SEO Vancouver). This will help your company's website achieve better rankings for the search term linked to your text, both in your profile extension and your website listing as described. Check it out, and let me know if you need any help!

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